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Digital Marketing Careers: 10 Highest Paying Jobs and Salaries

Digital Marketing Specialist job description, duties, tasks, and responsibilities
Digital Marketing Specialist job description, duties, tasks, and responsibilitiesDigital Advertising Specialists create, design, and ship efficient advertising campaigns for his or her corporations or shoppers.

Digital Advertising Careers: 10 Highest Paying Jobs and Salaries

This submit supplies exhaustive info on the digital advertising careers and the very best paying jobs you’ll be able to apply to (with their salaries) in case you are wanting on the prospect of working in digital advertising.

Please proceed studying to study extra concerning the highest paying digital advertising jobs, together with their salaries:

Digital advertising careers contain creating technique utilized in advertising an organization’s product on-line, making use of such strategies within the area as social media, search engine marketing, net analytics, e-mail advertising, and so forth.

These involved might put collectively totally different on-line promotions and e-mailing campaigns to get their firm’s message out, and in addition carry out shopper analysis to find different methods of attending to clients by means of the web.

The digital advertising profession subject covers a number of excessive paying jobs, which embrace the next:

  1. Cellular Advertising Specialist
  2. Model Supervisor
  3. E mail Marketer
  4. Skilled Blogger
  5. On-line Content material Developer
  6. Search Skilled
  7. Social Media Marketer
  8. Net Designer
  9. Search Engine Optimization Specialist
  10. Enterprise Analytics Specialist


1. Cellular Advertising Specialist

Cellular advertising is the promotion of products, providers and types on cellular digital units like smartphones, tablets and cell telephones.

The most typical sorts of cellular advertising are wi-fi software protocol (WAP), search engine advertising, brief message service (SMS), and multimedia message service (MMS).

Cellular Advertising Specialist Duties and Duties

The cellular advertising specialist job description often consists of the next duties and duties:

  • Interacting with exterior distributors to execute promotional campaigns and occasions
  • Aiding in outbound or inbound cellular advertising actions
  • Conducting cellular market analysis to seek out solutions about shopper necessities, habits and tendencies
  • Cooperating with cellular advertising and different professionals to handle model consciousness and advertising efforts
  • Enterprise particular person duties of a cellular advertising plan as assigned
  • Aiding to research cellular advertising knowledge like visitors, conversion charges, marketing campaign outcomes, and extra, to assist form the longer term cellular advertising methods
  • Planning and executing initiatives to succeed in the audience by way of applicable channels like TV, e-mail, media, and extra.

Cellular Advertising Specialist Expertise

To be employed and succeed on the job and profession, listed here are main expertise a cellular advertising specialist ought to have:

  • Nicely-organized and element oriented
  • Robust pc expertise
  • Distinctive communication and writing expertise
  • Potential to design and develop, and implement cross platform advertising campaigns.

Qualification, Expertise, and Certifications

Listed here are main qualification, expertise, and certifications generally required by recruiters:

  • BSc/BA in advertising, communications or equal
  • Information of HTML, CSS and net improvement instruments like Dreamweaver
  • Demonstrable expertise in advertising or comparable position
  • Business consciousness and a artistic thoughts
  • Confirmed expertise in advertising knowledge analytics and instruments
  • Thorough understanding of selling parts

Cellular Advertising Specialist Wage

A cellular advertising specialist might earns from $100,000 to $120,000 yearly in New York Metropolis, or $110,000 to $130,000 in San Jose, California, whereas $90,000 to $105,000 is the nationwide common wage vary for this place.

Future Job Outlook for Cellular Advertising Specialists

In accordance with the current enterprise insider report, cellular is rising at a quick velocity each in monetization and phrases of utilization. As a result of shoppers now spend extra time utilizing cellular apps than desktop computer systems, cellular is the highest digital advert class for progress with a tremendous 42.6 %.

Every part is now going cellular, from cellular web sites to cellular funds, and trendy telephones have utterly modified the world, with a very fascinating future for digital entrepreneurs.

2. Model Supervisor

Brand manager job description, duties, tasks, and responsibilitiesModel managers make use of artistic considering expertise in designing innovating advertising methods for his or her merchandise.

A model supervisor adapts a model technique for a corporation’s goal market. They keep model integrity throughout all firm advertising communications and initiatives, and should deal with a portfolio of merchandise.
Model Supervisor Duties and Obligations

The model supervisor job description generally entails the next duties and obligations:

  • Model technique like model tips, the setting of favor guides, and model imaginative and prescient and worth proposition for brief and long run
  • Serving to with product improvement, pricing and new product launches, in addition to creating new enterprise alternatives
  • Planning and execution of all communications and media actions on all channels, plus on-line and social media
  • Making evaluation of gross sales forecasts and associated financials and reporting on product gross sales
  • Making competitor and buyer insights evaluation.

Model Supervisor Qualifications, Expertise, and Expertise

To be employed as a model supervisor, you should have the next expertise, qualifications, and expertise:

  • A level in any of Enterprise, Promoting, Economics, Engineering, Or Advertising
  • Have to be fluent in English
  • Have a post-graduate qualification or MBA
  • Related work expertise
  • Wonderful communication expertise
  • Relationship administration expertise
  • Analytical expertise
  • A robust give attention to outcomes
  • Willpower and perseverance
  • A excessive diploma of enterprise acumen

Model Supervisor Wage

The median wage for senior model managers as offered by LinkedIn knowledge consists of $140,000 yearly. The media wage of a model supervisor in line with LinkedIn is $88,000 yearly, starting from $48,000 to $148,000.

In line with Glassdoor’s knowledge, a mean wage of a typical model supervisor is $96,169 yearly and $114,552 for senior model managers.

Glassdoor additionally offered knowledge on assistant model managers’ wage as $79,480 yearly, whereas affiliate model managers earn a mean wage of $90,039 per yr.

Future Job Outlook for Model Managers

There’s presently a robust demand for model managers, they usually can progress to advertising supervisor or advertising director positions.

These with FMCG expertise are extremely wanted for the place.

Three. E mail Marketer

E-mail entrepreneurs concentrate on creating and implementing e-mail advertising campaigns designed to extend a corporation’s buyer base.

E-mail Marketer Duties and Duties

The e-mail marketer job description consists of the next duties and duties:

  • Overseeing all features of e-mail advertising campaigns
  • Managing distribution lists and integration with a corporation’s service supplier
  • Designing emails using HTML or templates
  • Analyzing efficiency metrics like click-through and open charges
  • Finishing up segmentation of the database and implementing remarketing methods
  • A/B Testing on numerous e mail campaigns
  • MVT Testing on e mail advertising campaigns
  • Monitoring and reporting on e mail campaigns.

E-mail Marketer Qualification, Expertise, and Expertise

You’ll need to have the next expertise, expertise, and qualifications to be employed for the e-mail marketer job:

  • A Bachelor’s diploma in enterprise, advertising, or in a associated area
  • Earlier e mail advertising expertise inside an analogous industry is required
  • Analytical expertise and skill to translate complicated knowledge into actionable and worthwhile advertising plans
  • Wonderful written communication and copywriting expertise
  • Good technical expertise and skill
  • Excellent problem-solving expertise
  • Robust consideration to particulars.

E mail Marketer Wage

The median wage of an e mail marketer stands for $64,880 per yr in response to

Future Job Outlook for E mail Entrepreneurs

The U.S. Bureau of Labor Statistics (BLS) reported a 10 % projected job progress for an e mail advertising job from 2016 to 2026.

four. Skilled Blogger

Digital marketing skillsTo realize greatest efficiency in digital advertising requires creating sure expertise and qualities.

Skilled Bloggers are primarily answerable for conceptualizing, writing, modifying, and selling the content material of a private or company weblog.

Skilled Blogger Duties and Obligations

The skilled blogger job description generally consists of the next duties and duties:

  • Pitch concepts
  • Write and edit articles
  • Implement search engine marketing
  • Promote the weblog
  • Interact the viewers.

Skilled Blogger Qualification, Expertise, Expertise, and Certifications

There isn’t any particular educational qualification or coaching required for being knowledgeable Blogger. Nevertheless, one must possess the next:

  • A Bachelor’s diploma in Advertising, Communications, English, or associated subject
  • Distinctive writing, analysis, and communication expertise
  • Writing expertise or information of sure pursuits or a selected subject
  • Creativity and adaptableness
  • Robust understanding of the industry developments
  • Proficiency with computer systems and pc purposes
  • search engine optimization expertise
  • E mail advertising expertise
  • Copywriting expertise
  • Content material writing expertise
  • Lead era/pitching expertise
  • Social media expertise.

Skilled Blogger Wage

The essential wage of knowledgeable blogger is roughly $60,000. Those that are simply beginning out are more likely to generate round $20,000 per yr, whereas skilled skilled bloggers might earn as a lot as $120,000 on an annual foundation.

Future Job Outlook for Skilled Bloggers

Running a blog has come to remain. Ten years in the past, skilled running a blog wasn’t even a profession, however now new careers and companies could be established by even informal bloggers.

Running a blog can improve your profession prospects and assist you to get a pleasant job. Presently, you’ll be able to competently draw the eye of a goal employer with a weblog.

5. On-line Content material Developer

On-line content material builders are chargeable for creating, creating, and modifying an organization’s content material for numerous actions associated to on-line advertising in addition to front-end net improvement.

On-line Content material Developer Duties and Duties

The web content material developer job description is usually made up of the next duties and duties:

  • Create, write, and handle consumer documentation
  • Help firm publications and knowledge dissemination
  • Analysis and gather info for departmental and firm communications
  • Execute inner communication processes
  • Make new courses, programs and instruments to replace present choices
  • Coordinate with SMEs to create enablement deliverables
  • Consider, check, and doc new and upcoming product options
  • Plan and assess product design and necessities paperwork
  • Plan one of the simplest ways to run company type information and terminology conventions
  • Perform inner processes to create documentation and content material
  • Practice and develop PDF of coaching guide
  • Execute and uptake coaching deliverables.

On-line Content material Developer Qualification, Expertise, Expertise

To be employed as a web-based content material developer, you want to have the next expertise, expertise, and qualification:

  • Bachelor’s diploma in journalism or communication and a minimal of 2-Three years expertise in net associated advertising and improvement
  • Necessities differ by employers. Some employers search graphics and copywriting expertise, whereas others are extra enthusiastic about particular software program and programming expertise
  • Capability to work on a number of tasks concurrently
  • Proficiency with content material administration software program
  • Primary information of HTML
  • Digital communication expertise
  • Written and verbal expertise
  • Strategic considering expertise
  • Analytical expertise
  • Good eye for element
  • Good listening expertise
  • Multitasking talents.

On-line Content material Developer Wage

In accordance with Job Hero, the nationwide median wage for a fulltime On-line Content material Developer is $53,878. These on the prime of the size make over $93,000, whereas these on the backside of the size make $33,000.

Additionally in line with Studycom, On-line Content material Builders earn $64,970.

Freelance content material builders typically work on an hourly or per-project fee, however content material builders might obtain an annual wage.

Future Job Outlook for On-line Content material Builders

Employment of on-line content material builders is predicted to develop 15% from 2016 to 2026, a lot faster than the typical for all occupations.

Demand might be decided by the rising reputation of ecommerce and cellular units.

6. Search Skilled

Digital Marketer job description, duties, tasks, and responsibilitiesDigital Entrepreneurs use numerous on-line channels to show their corporations’ services to a focused viewers.

Search specialists plan, implement, and handle firm’s general search engine advertising campaigns and analyze the effectiveness of previous and ongoing paid search campaigns with the goal of optimizing shoppers’ presence on Google and different search engines like google.

Search Professional Duties and Obligations

The search professional job description entails the next duties and duties:

  • Finishing up search engine marketing (search engine optimisation) methods
  • Deciphering net analytics
  • Overseeing pay-per-click (PPC) advert campaigns
  • Creating and implementing checks to realize actionable outcomes and enhance marketing campaign efficiency
  • Making use of applicable evaluation and optimization methods to make sure that campaigns ship persistently and obtain KPIs, objectives, and aims
  • Exploring and capturing knowledge to help reporting, evaluation, testing, optimizations, and forecasting
  • Discovering search tendencies and alternatives to enhance marketing campaign efficiency
  • Making certain platform conversion and remarketing pixels are positioned correctly and are monitoring appropriately.

Search Professional Qualifications, Expertise, and Expertise

In case you are in search of the job of a search skilled, listed here are main qualifications, expertise, and expertise to have:

  • four yr school diploma
  • Related work expertise required
  • As much as 2 years of expertise in paid search engine advertising, company expertise most popular (Google AdWords and Microsoft adCenter)
  • Expertise with information of superior PPC: dynamic search, product itemizing advertisements, touchdown web page testing and optimization
  • Distinctive oral, written, presentation, and communication expertise
  • Wonderful interpersonal expertise and an eagerness to work as a member of a staff
  • Nicely-built knowledge analytics and technique background
  • Capacity to point out robust cross-functional teamwork by means of interacting with individuals in any respect ranges of a corporation
  • Experience in Microsoft Workplace, notably – Excel and PowerPoint.

Search Professional Wage

The annual wage for a search professional stands for $50,000.

Future Job Outlook for Search Skilled

In line with BLS report, search specialists job is predicted to develop by 2024, making it an absolute 19% fee of progress within the close to future.

7. Social Media Marketer

Social media advertising is just a strong means of utilizing social media platforms and web sites to advertise a services or products. Examples of social media platforms embrace Fb, Twitter, and Instagram, and Pinterest.

Social Media Marketer Duties and Duties

The duties and duties that generally make up the social media marketer job description embrace however not restricted to:

  • Create, curate, and handle all revealed content material like pictures, video, written and audio/podcast
  • Develop group and/or influencer outreach endeavors
  • Broaden related content material subjects to succeed in the corporate’s goal clients
  • Look at key metrics and pinch technique when mandatory
  • Combine with firm’s general advertising marketing campaign plan and channels by designing, creating and managing promotions and social advert campaigns
  • Watch, pay attention, and reply to customers in a “Social” means whereas making leads and gross sales
  • Oversee design reminiscent of social media graphics for Fb cowl, profile pic, thumbnails, advertisements, touchdown pages, Twitter profile, Weblog, and so on.
  • Compile studies for administration displaying outcomes (ROI).

Social Media Marketer Qualifications, Expertise, and Expertise

To seek out employment as a social media marketer, you could have the next qualifications, expertise, and expertise:

  • Conventional advertising information and expertise. Advertising diploma is accepted however not required with related work expertise
  • Creativity and documented immersion in social media, like giving hyperlinks to profiles
  • Proficient in content material advertising concept and software
  • Information of content material improvement and publishing, in addition to expertise sourcing and managing content material
  • Capability to leap from the artistic aspect of selling to analytical aspect, capable of present why their concepts are analytically sound
  • Deep understanding and information of social media platforms
  • Means to maintains wonderful writing and language expertise
  • Working information of the running a blog ecosystem associated to the corporate’s area
  • Capability to efficiently talk info and concepts in written and video format
  • Capacity to maintains gross sales relationships, on-line and off
  • Superior time administration expertise
  • Analytical expertise
  • Management and communication expertise
  • Writing expertise
  • Prime of the newest digital advertising tendencies
  • Information and understanding of how content material works on a social net
  • Artistic mindset
  • Optimizing content material and know-how
  • Technique planning
  • Group administration
  • Techniques and execution
  • Group
  • Aptitude
  • Relationship constructing
  • Creativity

Social Media Marketer Wage

The wage of an entry-level social media advertising supervisor with lower than one yr expertise reaches a mean complete compensation plus bonus, ideas, and extra time pay of $40,346 based mostly on 195 salaries.

Social media skills and qualitiesSocial Media professionals have to develop sure expertise and qualities to be greatest on the job.

An early profession of a social media advertising supervisor with one to 4 years of expertise earns a mean complete compensation of $47,155 based mostly on 676 salaries.

A mid-career social media advertising supervisor with 5 to 9 years of expertise earns a mean complete compensation of $60,793 based mostly on 281 salaries.

An skilled social media advertising supervisor with ten to nineteen years of expertise earns a mean complete compensation of $68,501 based mostly on 60 salaries. Of their late profession of about 20 years and better, staff earn a mean complete compensation of $70,791.

Future Job Outlook for Social Media Entrepreneurs

The U.S. Bureau of Labor Statistics (BLS) predicts 10% price of job progress for advertising managers, which embrace social media marketer.

eight. Net Designer

The job of an internet designer includes creating the look, format, and options of an internet site, and understanding of each pc programming and graphic design. A designer maintains and provides extra options to an internet site as soon as it’s created.

Net Designer Duties and Duties

The online designer job description entails the next duties and obligations:

  • Designing webpage format
  • Updating web sites
  • Writing and modifying content material
  • Creating again up information
  • Figuring out technical necessities
  • Fixing code issues.

Net Designer Qualifications, Expertise, and Expertise

The next are main net designer expertise, qualifications, and expertise:

  • A report by O Internet On-line said in 2016 that 43 % of net builders held a bachelor’s diploma, whereas 20 % had an affiliate’s diploma and 13 % had a post-secondary certificates. For net designers to be aggressive within the job market, they want an schooling in web site design and pc know-how
  • Expertise required for the job consists of skilled portfolio
  • Graphic design expertise
  • Pc programming expertise
  • Pc proficiency expertise
  • Group work expertise.

Net Designer Wage

In response to the U.S. Bureau of Labor Statistics, in 2015 the median hourly wage for net builders was $31.23 or $64,970 yearly. Net builders carry out the identical duties as net designers.

Future Job Outlook for Net Designers

The anticipated job progress for net builders was 27 % from 2014 to 2024. In accordance with the BLS, the job progress of 1 % was projected between 2014 and 2024 for net design professions.

9. Search Engine Optimization Specialist

A search engine marketing specialist is answerable for reviewing, analyzing, and implementing web sites which are optimized to be chosen by serps.

He/she can also be liable for creating content material and embrace key phrases or phrases that assist in growing visitors to web site.

Search Engine Optimization Specialist Duties and Duties

The search engine marketing specialist job description generally consists of the next duties and obligations:

  • Analyzing key phrases and search engine marketing methods utilized by rivals
  • Compiling and presenting search engine marketing tips
  • Writing helpful search engine optimization content material for web sites, blogs, and social media accounts
  • Creating hyperlink constructing methods
  • Evaluating shopper websites for areas that may be improved and optimized
  • Getting updates on each white hat and black hat search engine optimization methods
  • Getting ready detailed technique stories
  • Figuring out nice key phrases to drive crucial visitors
  • Operating PPC campaigns
  • Writing highly effective calls-to-action to transform guests
  • Utilizing efficient key phrases to fill web sites and different content material.

Search Engine Optimization Specialist Expertise, Qualifications, and Expertise

Search engine marketing specialists have to have the next expertise, qualifications, and expertise to succeed on the job:

  • Expertise with web site optimization instruments
  • Earlier expertise in content material advertising, content material progress and search engine marketing
  • Familiarization with Google analytics
  • Information of search engine marketing practices
  • Analytical processing expertise
  • Hyperlink constructing expertise
  • Info know-how expertise
  • Information of web site analytic expertise
  • Information of search engine parameters
  • Key phrase optimization
  • Content material writing expertise
  • Content material era expertise
  • Shopper administration expertise
  • Net analysis expertise
  • Bachelor’s diploma in advertising, enterprise, pc science, or any subject associated to info know-how.

Search Engine Optimization Specialist Wage

PayScale in October 2017 reported a median annual wage of $44,326 for search engine marketing specialists.

Future Job Outlook for Search Engine Optimization Specialists

Within the 2014 to 2024 report by U.S. Bureau of Labor Statistics (BLS), there can be a 2% to four% progress for all classes of Search Engine Optimization Specialists.

Certainly reported that the variety of listings for search engine marketing specialists have quadrupled prior to now 5 years. The North American search engine advertising industry will increase by 16% to $19.Three billion from the $16.6 billion in 2010, based on the State of Search Advertising Report 2011.

Within the report, we will see that different companies are counting on third social gathering search engine marketing professionals to enhance their search engine rankings.

As a way of driving income progress, the growing dependence on search engine advertising has positioned the search engine marketing specialist career for speedy progress in future.

10. Enterprise Analytics Specialist

A enterprise analytics specialist job entails serving to with the implementation and help of enterprise info methods throughout a number of departments.

Enterprise analytics specialists determine issues and alternatives inside an organization and finally present options that assist obtain the enterprise’ objectives.

Enterprise Analytics Specialist Duties and Duties

Business Analyst skills and qualities needed to succeed on the jobEnterprise Analysts have to have sure expertise and qualities to succeed on the job.

The enterprise analytics specialist job description is often made up of the next duties and duties:

  • Aiding with the enterprise case
  • Translating and simplifying necessities
  • Planning and monitoring
  • Necessities evaluation
  • Necessities group
  • Necessities administration and communication
  • Eliciting necessities.

Enterprise Analytics Specialist Expertise and Qualification

Enterprise analytics specialists ought to possess the next expertise and qualifications to realize an employment:

  • Technical writing expertise
  • Written and verbal communication expertise
  • The power to conduct value/profit evaluation
  • Understanding of methods engineering ideas
  • Management expertise
  • Information of enterprise case improvement
  • Information of modeling methods and strategies
  • Bachelor’s diploma (any diploma) with the next useful topics: Enterprise Administration, Info Know-how, Enterprise Research, or Administration
  • There are additionally a lot of industry-recognized certificates provided by The Worldwide Institute of Enterprise Evaluation (IIBA).

Enterprise Analytics Specialist Wage

Enterprise analytics specialists in america earn a mean annual pay of $82,904 as of June 27, 2019.

Nearly all of enterprise analytics specialist salaries presently vary between $60,000 and $104,000 throughout america.

Whereas ZipRecruiter views enterprise analytics specialist salaries as little as $25,500 and as excessive as $152,000; the typical pay vary for this subject stands for as much as $44,000.

Future Job Outlook for Enterprise Analytics Specialists

The enterprise analytics specialist job is predicted to develop 14% from 2016 to 2026, a lot faster than the typical for all professions.

As organizations proceed to seek for methods to enhance effectivity and management prices, demand for the providers of those staff ought to develop.


The digital advertising careers present thrilling and rewarding job alternatives anybody can go into.

This submit supplies our number of 10 highest paying digital advertising careers, their job descriptions and salaries that will help you make an knowledgeable choice about your most popular selection.

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