Interviewing & Assessment Sales Management Technology

The Complete Interview Question Guide

VP sales interview questions

Company and HR leaders know that getting their interview course of proper is necessary. However in relation to hiring a VP of Gross sales, it makes all of the distinction to the longer term success of an organization.

Sure interview questions convey hidden info to the floor. At Peak Gross sales, we’ve assessed and interviewed over 10,000 gross sales leaders for our shoppers during the last 13 years, and we’ve compiled an exhaustive listing of interview questions that may assist you choose your subsequent VP Gross sales.

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Interview Questions for a VP Gross sales

Key Obligations of a VP Gross sales

“The typical tenure of a brand new gross sales chief is 19 months. No different member of the chief suite fails as typically because the gross sales chief.”

—Matt Sharrers and Greg Alexander

One of many important errors corporations make is constructing an interview course of and questionnaire earlier than absolutely understanding the duties and features of a gross sales chief. It’s is likely one of the explanation why the most typical mis-hires in enterprise is that of VP Gross sales.

This position instantly influences an organization’s income, market share, enlargement potential, and tradition, and the disparity in gross sales leaders’ efficiency is stark. There was a 51% hole in quota attainment between high-performing and low-performing gross sales leaders in a research of 400 VPs of Gross sales and managers: the excessive performers achieved 104% quota on common whereas the low performers reported 54%.

Your organization’s income will find yourself on one aspect of this rift or the opposite due to who you rent, and hiring the fitting chief depends upon your capacity how the candidate influences individuals, enterprise technique, and buyer relations to drive efficiency.  Let’s begin with the inspiration talent of a gross sales chief – being a individuals chief.

1. Individuals Administration

Preeminent gross sales leaders instinctively create an setting—and a tradition—for fulfillment.

A VP of Gross sales have to be a fantastic coach. They obtain their success via the gross sales expertise that they construct, information, and nurture. They develop people and assist them to navigate the corporate once they want help and assets. Structured strategy to holding individuals accountable.

Because of this, investing in a prime gross sales chief is usually extra essential than investing in a prime gross sales rep. ZS Associates discovered that a group with a mean supervisor however wonderful salespeople performs properly within the brief time period. However in the long term, wonderful managers with common salespeople persistently outperform. Nice managers elevate their entire group, whereas common managers convey wonderful salespeople right down to their degree. And sixty-nine % of salespeople who exceeded their annual quota rated their gross sales supervisor as being wonderful or above common, in line with a survey by USC’s Steve W. Martin.

Wonderful gross sales leaders are self-disciplined and fixated on track income objectives. They’re expert at guarding their workforce from any distractions and damaging attitudes which will detract from this precedence focus. They usually implement a strict gross sales course of and maintain their group accountable to it; based on Martin, 43% of high-performing gross sales managers use a intently monitored, strictly enforced, or automated gross sales course of, in comparison with simply 29% of underperforming gross sales managers. Underperforming gross sales leaders have been extra more likely to have an off-the-cuff gross sales course of or none in any respect.

And, maybe most significantly, gross sales leaders drive their hiring efforts. In any case, “top notch hires firstclass, however second class hires third class.” The longer term success of the gross sales group rests on the VP Gross sales’ capability to implement techniques that discover, rent, and domesticate above-average expertise.

2. Buyer administration

Business main VP of Gross sales drives monetary outcomes by means of their understanding of their buyer segments and their capacity to attach with them right now and into the longer term. They understand how nurture buyer engagement by setting high-level technique and driving their gross sales pressure to concentrate on the fitting actions and behaviors. Additionally they symbolize the wants of the client to the remainder of the corporate, immediately and not directly.

When evaluating a VP of Gross sales for buyer administration talents, search for their understanding of the market, the competitors, and the way they plan to maximise income by optimizing the gross sales course of. Dig deep to know their strategic philosophy to realize market share, phase the client base, and affect contract measurement and size over time—in addition to their strategy to collaborating with advertising departments to realize these objectives.

three. Enterprise administration

The VP Gross sales steers the course of the gross sales perform, aligns assets, and enhance key promoting processes & channels.

They drive operational enhancements by means of investments in know-how infrastructure, improved knowledge harvesting, and evaluation with higher knowledge instruments. Additionally they optimize finances allocation, gross sales pressure compensation, and an entire vary of group improvement packages. At a go-to-market degree, their forward-thinking methods may also help the corporate improve market share and focus their efforts throughout enlargement into new territories and markets.


With such a variety of duties and affect related to the place, hiring managers ought to completely assess a candidate’s potential to ship on these sub-responsibilities:

    • Recruiting a gross sales pressure
    • Designing compensation plans
    • Overseeing rep coaching and training
    • Creating a gross sales course of and making certain that it’s executed appropriately
    • Serving to the gross sales drive to utilize instruments, buyer knowledge, and analysis
    • Managing metrics and setting objectives
    • Managing rep efficiency and making certain that it’s aligned with firm path
    • Driving a tradition of success
    • Setting high-level gross sales technique to drive income

Hiring managers also needs to intently look at a candidate’s success with earlier corporations as a key indicator of future efficiency.

Candidate Analysis

When creating an interview questionnaire, the primary process is to create a set of obligatory hiring standards: the qualities, attributes, talents, and expertise that a candidate should show in an effort to be thought-about for the place.

These standards must be codified in a candidate scorecard that every interviewer fills out after interviewing a candidate. In gross sales hiring, these formal scorecards, in addition to rubrics and structured interview questionnaires, yield the perfect outcomes. Additionally they fight hiring biases.

Certainly, analysis has proven that unstructured interviews and hiring strategies can truly hurt choice to such an extent that corporations can be higher off have been they to pick candidates totally at random. Conversely, corporations that use structured hiring instruments within the interviewing course of have been proven to have a simpler gross sales pressure. Analysis by CSI Insights signifies that a higher proportion of such corporations’ reps obtain quota, and have a larger confidence of their group. Notably noteworthy is that retention charges are additionally considerably improved.

Our scorecard worksheet and template is obtainable for obtain right here.

Interview Questions for a VP Gross sales: The Full Listing

We’ve collated the interview questions which have yielded the most effective outcomes. The complete listing of questions are grouped into 4 “buckets” overlaying every of the important thing areas related to the position: private, individuals administration, buyer administration, and enterprise administration.

We’ve additionally referred to as out our 10 hottest questions that shine a light-weight on crucial attributes of a VP Gross sales.

Shortlist: Our 10 Most Common Interview Questions for a VP Gross sales

  1. Please talk about your quota efficiency during the last three years. What obstacles did you encounter, how did you overcome them, and what have been the precise outcomes?
  2. What attributes make a robust chief and powerful coach? Talk about the attributes you possess, and share examples of the way you’ve leveraged them to drive staff efficiency.
  3. Talk about your gross sales administration course of. Particularly, what elements of it are structured, rigorous, and targeted on accountability, and what elements of it are unstructured? Please share examples of how your course of has labored in a previous position, and why it’s been profitable.
  4. Please inform us about your expertise in hiring and rising a gross sales group. What traits do you search for when hiring gross sales professionals? In a selected instance, previous or current, what was your recruiting strategy?
  5. How do you create a profitable setting? Please share examples of methods you employ to encourage your group.
  6. Speak to us about the best way you strategy designing and executing a gross sales technique, offering examples of your most up-to-date technique and the impression it had on the corporate.
  7. Are you able to present one or two current examples of serious offers with present key shoppers the place you developed and executed a gross sales technique to extend account income?
  8. Please talk about the promoting techniques that have been most profitable in a previous position. How did you develop them and implement them throughout the gross sales drive? What have been the outcomes?
  9. Please describe a time whenever you wanted to quickly scale your gross sales drive. How did you implement the change and what was the influence (e.g., on quota, new shopper acquisition, gross revenue, and so forth.)?
  10. Please describe one of the best gross sales infrastructure you’ve put in place in your previous roles. What instruments, techniques, and help did you employ? How did you go about implementing this?

Private attributes

These questions are designed to uncover a candidate’s values, behaviors, and character traits away from the workplace.

  1. Inform us about a few the perfect and worst selections you’ve made prior to now yr with regard to your workforce or gross sales strategy.
  2. What attributes do you possess that make you a robust chief and coach? Please share a previous  instance of how these have come into play in relationships together with your group.
  3. Please inform us about what drives you to achieve the gross sales context.
  4. Describe a state of affairs during which you needed to shortly study a brand new product, service, or know-how to serve a brand new buyer base. How did you go about studying, and the way profitable was the result?
  5. Please describe your decision-making strategy if you’re confronted with troublesome conditions. Are you decisive and fast, or are you extra thorough? Are you intuitive or do you go purely on the information? Do you contain many or few individuals in your selections? Please share one or two examples of inauspicious selections you’ve made, the way you approached them, and what the outcomes wore.
  6. What are the most important dangers you have got taken in recent times in terms of your gross sales group or gross sales strategy? Embrace people who have labored out nicely—and never so nicely.
  7. What are a number of the largest challenges you’ve ever confronted and overcome in your profession as a gross sales chief?
  8. Whenever you’re not at work, what do you do to take pleasure in your self?

Individuals administration

A VP of Gross sales isn’t just a strategist and shopper supervisor—they’re a key participant in an organization’s recruitment, coaching, and improvement of salespeople. The next questions tackle these obligations.

  1. Talk about the way you’ve constructed a high-performance gross sales tradition. What are the weather you concentrate on? What’s labored, what hasn’t?
  2. Talk about your gross sales administration course of. Particularly, what elements of it are structured, rigorous, and targeted on accountability, and what elements of it are unstructured? Please share examples of how your course of has labored in a previous position, and why it’s been profitable.
  3. Inform us about gross sales groups that you’ve instantly developed, managed and led. How did you go about constructing your staff?
  4. What traits do you search for once you’re hiring gross sales professionals in our enterprise?
  5. Interested by your personal prolonged community, who do you presently know that might be desirous about becoming a member of you in our firm’s gross sales division, proper now? Why would they be a match?
  6. How do you alter your administration fashion when working with very seasoned gross sales workforce members, as in comparison with much less skilled reps?
  7. Stroll us by way of, intimately, the method you employ for onboarding and coaching new gross sales reps. When it comes to coaching particularly, when and the way typically does this happen in your group?
  8. Inform me about probably the most satisfying sale a earlier workforce member made; what made it particular for each you and your gross sales rep?
  9. Inform me about your relationship-building expertise and elegance, in respect of the next:
    • Your gross sales group
    • Your exterior clients
    • Your inner clients (gross sales help, service, the warehouse staff, senior administration, and so forth.)
  10. What are your expectations of:
    • Your gross sales workforce
    • Your inner staff
  11. How have you ever gone about establishing efficiency objectives on your gross sales staff?
  12. How do you talk your expectations for managers and particular person contributors? Talk about how your strategy has modified over your profession as a gross sales chief.  
  13. How have you ever gone about constructing a teamwork setting within the gross sales group’s you’ve led?
  14. Talk about the way you sometimes run your weekly gross sales conferences with managers and particular person contributors? What makes for an efficient one-on-one assembly?
  15. How a lot suggestions do you wish to get from individuals you report back to? What type do you favor—written or face-to-face?

Buyer administration

These questions check the candidate’s aptitude for gross sales technique and management, in addition to their give attention to outcomes.

  1. What’s your gross sales workforce’s monitor report for buying and retaining shoppers? Please share examples of outcomes from previous groups.
  2. Speak to us about your gross sales administration course of? Present a quick description and inform us why it really works.
  3. Present one or two current examples of serious offers with present key shoppers the place you developed and executed a focused account gross sales technique to extend account income?
  4. Talk about the way you’ve carried out new go-to-market methods, adjusted present methods, or developed new gross sales processes to realize substantial income progress. Please present one or two particular current examples the place your efforts and improvements resulted in vital positive factors.
  5. In your earlier roles, what sizes have been a few of the largest contracts you obtained on an annual quantity foundation? What was crucial for you and your staff to win these offers and the way have these learnings modified your gross sales methods or promoting approaches?
  6. Inform us a few deal you misplaced to a competitor in a earlier position and what occurred.
  7. Please stroll us by means of the way you strategy area engagement—making joint buyer calls with reps and understanding buyer calls for and expectations in immediately’s market.
  8. Describe how you’d contain advertising together with your workforce for lead era, at our firm’s present stage.

Enterprise administration

One of the best candidates are extra than simply gross sales specialists. Along with their experience in gross sales compensation and enhancements to gross sales pressure efficacy, they steer the enterprise and have affect in know-how, instruments, and finances allocation. The next questions are designed to assist determine these candidates with excellent enterprise acumen and administration expertise.

  1. Do you might have expertise managing an organization’s income forecast? In that case, are you able to please present a selected instance of your achievement in delivering on it?
  2. Up to now yr, what have you ever achieved particularly to stay educated about our business’s aggressive setting, market and commerce dynamics, product/providers and know-how developments, improvements, and patterns of buyer conduct?
  3. Which gross sales instruments do you employ, and why?
  4. Should you joined our group, what particular actions would you’re taking within the first month?
  5. What is going to our gross sales revenues seem like 120 days after we rent you?
  6. Clarify your methods or thought processes round how our firm can win over rivals.
  7. What do you anticipate from gross sales help roles (engineers, operations managers, and so on.) at this stage of the corporate, and at future, scaled levels?
  8. What number of salespeople do you estimate our firm wants, given our objectives and present place?

Lastly, a closing query may also help draw out the candidate’s ideas and supply perception into how they really feel concerning the place and the corporate usually:

  1. Do you’ve gotten any considerations at this stage of the interview course of?
  2. Do you have got any questions you want to ask me?

This complete set of questions will present a framework for filtering your candidates, based mostly on their expertise, expertise and character. The subsequent step is to formally consider them.

Publish-interview reflection

As soon as the interview is over, fill out your scorecard and mirror on the next 5 questions:

  1. Can this candidate hit their targets shortly?
  2. Can I acquire verifiable proof to guarantee me that this candidate has delivered up to now?
  3. Is the quantity of disruption this candidate will trigger proportional to the quantity of disruption the corporate can deal with?
  4. How will the purchasers react to her or him?
  5. Is that this candidate higher than, equal to, or worse than the individual in the identical job at my prime three rivals?

By taking these questions under consideration, together with the hiring standards on a proper scorecard, hiring managers can considerably enhance their probabilities of making the fitting rent. These rigorously curated questions are particularly designed to do exactly that.


Your subsequent VP of Gross sales is an important rent. They affect your individuals, what you are promoting technique, and your buyer relations, so it’s crucial to design interviews that weed out the dangerous candidates and ship the one excellent particular person who is an ideal match for what you are promoting.

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